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The Kingdom of Eswatini

Luju 2024 Trader Applications now open

The Standard Bank Luju Food & Lifestyle Festival invites experienced vendors specialising in food and fashion, as well as children’s products, services and activities to apply for the opportunity to trade in the festival’s Culinary, Fashion and children’s Beehive spaces.

The festival will take place at House On Fire, in Eswatini’s scenic Malkerns Valley, from Friday 2nd to Saturday 3rd August, 2024, showcasing some of the finest offerings in food, music, fashion, design, beauty, entertainment, culinary exploits, premium wine and whiskey showcases, craft beverages and much more from Eswatini and across the region.

The Standard Bank Luju Food & Lifestyle Festival comprises a wholesome variety of environments called Hives. Each Hive offers opportunities for unique experiences. The Culinary Hive is the festival’s food environment which features pop-up food stations that support drinks pairing, tastings and specialised demonstrations by renowned chefs and connoisseurs.

The fashion environments are expressed through the official festival fashion hive, the Fashion Café. It also features Fashion Shows and Best Dressed Activations.

Trader applications open Friday, 7th June and close on 3rd July 2024. The application process is all online. Find the form here.

Links to the application form can also be found on the Luju Festival website, lujufestival.com, as well as Luju Festival and House On Fire social media platforms. Final trader selection will be made by Friday 12th July, 2024. Due to the volume of applications, only successful applicants will be contacted. Traders need to incorporate the Luju 2024 themes into their products and services.

Themes

The Culinary and Fashion hives are represented through creative themes that support the Luju ethos of ‘A Return to the African Future’, with its signature African Vintage style.

The theme for the 2024 Culinary programme theme is ‘Roots’. This theme explores the foods that keep us rooted in who we are. With a growing interest in conscious healthy diets, Roots showcases plant-based diets and innovative dishes that celebrate food from the soil, particularly embracing heritage plants that have been home staples for centuries. Culinary Hives include a beer garden, premium lounge, wine saloon, taste of Africa, cocktail lounge and a Heritage Food Garden. Vendors are encouraged to serve dishes that are unique, visually attractive and consistently tasty. An understanding of gastronomy and experience in food trading is essential.

This year’s Fashion Hive theme is ‘Afrofuturism. Celebrating the revolutionary power of Fashion, Afrofuturism is a celebratory artistic and cultural movement that embraces African history and heritage. The theme draws inspiration from a variety of sources, including traditional African clothing, futuristic designs, and retro and avant-garde fashion movements.

Trading opportunities are available in the following spaces:

Luju Food Garden

The Luju Food Garden is the pulse of the festival. It welcomes speciality vendors that offer a delectable range of authentic, culturally diverse flavours. Food vendors are carefully selected based on high quality food standards, strong visual aesthetic and experiential customer service.

Luju Fashion Café Marketplace

The Luju Fashion Café will be showcasing the best of Eswatini Design, Beauty and Fashion over four platforms: the Design Exhibition, Fashion Café, Marketplace (beauty, accessories, jewelry, fashion, homeware), and a Fashion Show on the Luju & Dala Spaces Runway.

Luju Bee Hive

The kids oriented Luju Bee Hive welcomes vendors looking to provide exciting and engaging entertainment and food for children of all ages. Theme related activities and games are preferred.

Experiential Services

Applications are available for traders looking to enhance the festival experience for our guests.

Applicants are encouraged to note that the Standard Bank Luju Food & Lifestyle Festival is a 100% cashless environment, using NFC chips on festival wristbands for transactions. Luju is committed to being an eco-friendly event and all traders are required