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The Kingdom of Eswatini

ETA launches World Tourism Month with Mobile Destination App Challenge

Today, the Eswatini Tourism Authority (ETA) joined forces with the Royal Science & Technology Park of Eswatini to launch their participation in the 41st global celebrations of World Tourism Month by announcing a competition for the young people of Eswatini to develop the country’s first ever Destination App.

Every year, ETA join regional and international communities in observing World Tourism Day on the 27th of September. In previous years, they have dedicated the month of September to heightening awareness on, and encouraging national involvement in tourism’s proven ability to foster demonstrable, meaningful and sustainable change for the collective development of various communities and the upliftment of different social groups in Eswatini. This year will certainly be no different.

Today, ETA officially unveil tourism Eswatini’s creative and empowerment-centric interpretation of the 2021 World Tourism Day theme, “Tourism for Inclusive Growth”, as declared by the United Nations World Tourism Organization (UNWTO).

“As a sector that thrives on the value and ethos of community, collective vision and collaborative efforts, this theme is a chance for the department to showcase and further build on an already-existing culture in Tourism Eswatini – the culture of unity and inclusivity.” declares Eswatini Tourism Authority CEO Linda Nxumalo.

“To illustrate this, there will be a series of projects and events lined up for this month, all centered on humanising the tourism experience in Eswatini, by recognising that behind every tourism statistic is a person who plays a significant role in the tourism value chain, adding to the subsequent development of the sector. We are devoting this month to celebrating the many faces behind tourism, applauding their positive contributions and reaffirming their ability to be key drivers in the sector’s capacity to continue supporting thousands of livelihoods in Eswatini, especially following the devastating impact of the global health crisis caused by the COVID-19 pandemic.”

In the spirit of inclusivity, ETA have identified and partnered with influential organisations, as well as traditionally-marginalised social groups to augment the highly accessible, non-discriminative nature of the tourism sector. The groups that ETA will be working with are:

– the youth

– differently-abled people

– disadvantaged children

– small and medium-sized enterprises (SMEs), and #

– the sports fraternity

Today, ETA launch World Tourism Month with a focus on empowering young people, presenting an opportunity designed in partnership with the Royal Science and Technology Park (RSTP) for the youth of Eswatini to create the first official Destination Eswatini App.

With youth unemployment being one of the challenging areas that the Government works tirelessly to eradicate, coupled with the great strides that the Ministry of Information, Communication and Technology, along with RSTP, have taken towards placing the Kingdom of Eswatini on the global map as a competitive technology and innovation hub, ETA are pleased to present this competition that seeks to capitalise on the creative talents of the youth, validate their dreams to pursue a lucrative career in the technology sector and encourage their contribution towards generating innovative solutions to some of the country’s socio-economic challenges by harnessing the power of technology.

The competition is officially open to the youth, meaning people between the ages of 18 and 35. The closing date for entry is 4 October, 2021.  The winner will be announced on 8 October, 2021.

Chief Executive Officer for the Royal Science and Technology Park, Mr Vumile Dlamini, shares his belief in the project.

“I wish to express my gratitude to the Eswatini Tourism Authority for their faith in RSTP. We have observed with great inspiration the talent of Emaswati, particularly concerning software development, and seen the potential for the growth of locally made technologies. With the improved bandwidth coverage and mobile phone usage, businesses are modernising at a faster pace than in the past decade. At the same time, consumers seek convenience and quality at the tip of their fingertips. Digital information and e-commerce have significantly increased the impact of the tourism industry in the global economy.” said Dlamini.

“As we continue to explore the implementation of digital solutions that respond to new trends in the Eswatini tourism sector, we are confident that the Destination Eswatini App will afford local and international tourists the unique chance to experience and explore the Kingdom of Eswatini’s captivating beauty and diverse tourism offerings at the touch of a button.

Once the app has been created, we look forward to beaming endlessly with pride at the sheer brilliance, creativity and competence of the youth of Eswatini in adding to the digital transformation of tourism in Eswatini.”

For those interested in entering the competition, further details are available on this page.