Fostering collaboration and promoting Destination Eswatini
Familiarisation tours provide a valuable platform for media and influencers to experience a destination firsthand, gaining in-depth knowledge of its attractions, unique experiences, and overall ambiance. This firsthand exposure allows them to craft authentic and compelling narratives that showcase the destination’s true essence. Familiarisation tours also serve as a catalyst for fostering collaboration between media and influencers and the tourism industry.
By bringing together key players in the travel sector, these tours facilitate the exchange of ideas, insights, and potential partnerships. Familiarisation tours represent a mutually beneficial partnership between the tourism industry and media and influencers. By providing a platform for immersive experiences and fostering collaboration, these tours contribute to the creation of authentic content, increased destination awareness, and ultimately, a thriving tourism sector.
With this ideal in mind, ETA annually hosts members of the media and influencers with the aim of educating, informing and showcasing what Destination Eswatini has to offer to the domestic, regional and international market. In the dynamic realm of tourism, media and influencers play a pivotal role in shaping perceptions and influencing travel decisions. Familiarisation tours, also known as fam trips, offer a unique opportunity to immerse media representatives and influencers in a destination’s offerings, fostering meaningful connections and generating authentic content that resonates with potential visitors.
Early this month was no different for ETA hosted members of the media and influencers. As we approach the festive season, the members of the media and influencers toured three tourist leisure facilities. Our guests braved the harsh Saturday heat and visited Mantenga Lodge & Restaurant in Ezulwini, Olive Country Lodge in Mkhondvo and TreeTops Game Resort in Big Bend.
ETA selected members of the media:
- Phephile Motau- Eswatini Observer
- Sinethemba Dlamini- Eswatini Broadcasting Information Service (EBIS)
- Bahle Gama- Eswatini Financial Times
- Todvwa Gwebu- Eswatini Tourism Authority, Youtuber and Social Media Influencer
- Thandwayinkosi Dlamini- Destinations Vlogger
- Zandisile Howe- Miss Eco Tourism Eswatini
Mantenga Lodge & Restaurant serves as an ideal base from which to explore Swaziland’s rich cultural heritage. Visit the renowned Sheba’s Breast Mountains, immortalized in Rider Haggard’s “King Solomon’s Mines,” or venture into the heart of Ezulwini, known as the “Valley of Heaven.” Immerse yourself in the vibrant traditions of Swazi culture, witnessing traditional dance performances and experiencing the warmth and hospitality of the Swazi people.
The lodge’s restaurant, renowned for its delectable cuisine, serves up a tantalizing fusion of traditional Swati flavours and international culinary influences. Fresh, locally sourced ingredients take center stage in each dish, creating a symphony of flavours that will tickle your taste buds. Indulge in the succulent flavours of grilled game, savour the rich aromas of traditional Swati dishes, or delight in the exquisite presentation of international cuisine.
Surrounded by the Ezulwini Valley’s natural splendour, Mantenga Lodge & Restaurant offers a wealth of opportunities for exploration and relaxation. Take a refreshing dip in the sparkling outdoor pool, soak up the sun on the expansive deck while savouring breathtaking views, or embark on guided nature walks to discover the hidden gems of the surrounding area.
Nestled amidst the tranquil embrace of Eswatini’s verdant hills, Olive Country Lodge offers a haven of serenity and sophistication, inviting travellers to immerse themselves in the heart of Africa’s on your way to the Shiselweni region. Olive Country Lodge, situated at on MR9 within the Yithi Abantu Highway, exudes a harmonious blend of rustic charm and modern comfort, where guests can unwind and reconnect with nature’s gentle rhythms. Spacious and African fusion tinted decorated rooms, such as the Beehives, offer scenic views of the rolling hills and lush greenery that paint the landscape.
Olive Country Lodge’s culinary team takes pride in tapping on guests’ taste buds with a fusion of traditional Swati cuisine, seafood and a touch of oriental flair in the menu
Email: firstname.lastname@example.org / email@example.com
TreeTops Game Resort
Perched atop a hill overlooking the sweeping expanse of the Lowveld, Tree Tops Game Resort in Lukhula Road, Big Bend exudes an ambiance of sophistication and comfort, where every detail is meticulously crafted to enhance your African resort experience. Spacious and tastefully decorated rooms provide a haven of relaxation and rejuvenation, while panoramic views of the surrounding wilderness paint a breathtaking backdrop to your stay.
Whether you’re a seasoned traveller or a casual diner seeking an unforgettable culinary experience, the Tree Tops Game Resort restaurant is a must-visit destination. It is a place where the flavours of Eswatini come alive, where the spirit of adventure meets the art of fine dining, and where memories are made to last a lifetime.
The Fam Trips Ripple Effect
The impact of familiarisation tours extends beyond immediate media coverage and social media engagement. The relationships forged during these tours often lead to long-term collaborations, ongoing content creation, and positive word-of-mouth recommendations.
Tourism organisations can track the effectiveness of familiarisation tours by monitoring website traffic, social media engagement, and media coverage generated after the tours. By analysing these metrics, they can gauge the impact of these initiatives on brand awareness, reputation, and ultimately, tourism arrivals.
As the Eswatini tourism landscape continues to evolve, the role of media and influencers will only grow in significance. Familiarisation tours remain an essential tool to cultivate meaningful relationships, generate authentic storytelling, and promote destinations to the world.