As Eswatini takes admirable strides in their vaccination roll-out against COVID-19, the Kingdom of Eswatini is once again ready to welcome the world through its borders.
As a country proud of its traditional festivals, Eswatini is also placing itself on the map with iconic new-age music festivals and internationally-recognised sporting events. This past week, the Eswatini Tourism Authority welcomed the launch of their 2022 Events Calendar at The Capital Mbombela in Mpumulanga, South Africa. Many of the country’s event hosts and providers attended including Swazi Rally, Swazi Secrets, Big Game Parks and Lutsango, who showcased the Marula programme, displaying the various products that can be made from the Marula fruit.
The launch served to extend to tourists, tour operators, cultural entities and media, a warm invitation back to Eswatini’s dynamic cultural and entertainment events.
The Eswatini Tourism Authority last held an event in Mpumalanga in 2020, before COVID-19 hit, to celebrate the cultural and traditional Buganu (Marula) Festival. Much like this year’s activation, it was made possible and made successful by the lucrative and invaluable partnership that the ETA enjoys with the Mpumalanga Tourism & Parks Agency (MTPA) and the media in Mpumalanga.
The extensive coverage on the 2020 Marula Festival from the media in Mpumalanga, coupled with the efforts of the MTPA in coordinating media and tour operators helped to attract a large, multicultural audience into the country. The Marula Festival saw guests from different corners of South Africa, Mozambique, Botswana and even as far as Angola.
ETA’s Chief Executive Officer, Linda Nxumalo shared the 2022 Eswatini events calendar and unveiled known dates.
She announced that this year, the Marula Festival makes a grand return on the 11th and 12th of March at Buhleni Royal Residence and on the 25th and 26th of March at the Hlane Royal Residence.
Nxumalo went on to invite tour operators to package tours to Eswatini so that tourists can experience this not-to-be-missed event.
“Additionally, we call upon the media to help us tell the unique story of the Marula Festival to the world. Help us document the spirit of unity, sense of pride and women empowerment that the Marula Festival symbolizes,” she said.
MTPA’s CEO expressed great enthusiasm at the return of the Marula Festival, citing it as one of the most-anticipated events within the region.
“We also applaud the impact that events such as these have in boosting tourism for the TriLand countries, South Africa, Mozambique and Eswatini,” he added.
The Director for one of the region’s biggest biking events in the region, Swazi Rally, spoke about the event’s history and impact. Addressing the audience, Carlos Paiva revealed that the event would be taking place from 2 to 4 September, 2022. This event attracts thousands of biking enthusiasts and tourists from South Africa, Botswana, Namibia, Lesotho, Mozambique and Eswatini.
Big Game Park’s Marketing and Sales Manager, Xolani Gama, presented on the world-renowned tourism products, unique experiences and diverse activities offered at Mlilwane Wildlife Sanctuary, Hlane Royal National Park, KamSholo Bushveld Safaris and Mkhaya Game Reserve.
As always, the Eswatini Tourism Authority will also continue to share detailed live updates on all these upcoming events throughout the year on the Events page of our website and on social media.