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The Kingdom of Eswatini

Eswatini Tourism Ready for Africa’s Tourism Indaba

With the cautious reopening of tourism and travel the world over, the Eswatini Tourism Authority (ETA) continues to relaunch the Kingdom of Eswatini as a global travel destination of choice.

This week, ETA along with members from 16 Eswatini tourism establishments are promoting Eswatini’s unique and world-renowned tourism products at Africa’s Tourism Indaba at the Inkosi Albert Luthuli Convention Centre in Durban, South Africa. After a two-year hiatus prompted by the COVID-19 pandemic, the show, lauded as one of the biggest tourism trade shows, kicks off today and ends on 5 May, 2022.

Under the theme “Africa’s Stories”, Africa Tourism Indaba will celebrate inspiring stories of resilience demonstrated by the tourism industry during the course of the COVID-19 pandemic. Eswatini will join exhibitors from different corners of the continent who form part of the tourism value-chain ranging from hospitality to transport and retail.

Speaking from the Eswatini stand at Africa’s Travel Indaba, ETA’s CEO, Linda Nxumalo, applauded the theme for this year’s show and highlighted its resonance with Eswatini’s recovery following the challenges presented by the pandemic and the travel regulations that brought tourism and travel to a standstill.

“In line with the theme for this year’s Africa’s Tourism Indaba, we are here to showcase the spirit of resilience in Eswatini that has inspired innovative tourism products and services over the last two years. We are here to further make manifest our role as a large contributor towards the country’s GDP and employment opportunities,” said Nxumalo.

Nxumalo further touched on the country’s programme of events throughout the duration of the show and mentioned that these were aimed at strengthening Eswatini’s relationship with key stakeholders in the sector and potential buyers.

“The Honourable Minister of Tourism & Environmental Affairs will be joining us for the series of meetings that we have lined up for Africa’s Travel Indaba. We’ll be having our second meeting with the Triland technical team regarding our collective efforts to package the Eswatini, Mozambique and the Mpumalanga province of South Africa as a tourist, trade and investment destination. We’ll aldo be reviving discussions on the East3Route involving South Africa’s Kwa-Zulu Natal Province, Eswatini and Mozambique,” confirmed Nxumalo.

Members of the industry expressed their excitement at the return of Africa’s Travel Indaba, citing the value that the country’s participation will have in reviving the tourism sector in Eswatini. Speaking at the show on behalf of tour operating company, All Out Africa, Simise Masilela said that the company was anticipating great results from being at the show.

“The past two years have been very difficult for the Eswatini tourism sector so we hope that by being here, we will re-establish strong relationships with tour operators, buyers and other key industry stakeholders that will lead to more job opportunities for the people of Eswatini,” said Masilela

Exhibiting for Wide Horizons Mountain Retreat, Nosipho Thwala said Africa’s Travel Indaba was a chance to ensure that Eswatini remains to of mind for travel entities and tourists with the easing of travel restrictions.

“We are here to remind people of the beauty that Eswatini has and to invite them to the peacefulness Wide Horizons Mountain Retreat where they can disconnect from everyday pressures and connect with nature,” explained Thwala.