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The Kingdom of Eswatini

Eswatini National Trust Commission vision for the future with rebrand

The Eswatini National Trust Commission, responsible for many of Eswatini’s wild spaces and beautiful off the beaten track hikes and scenic locations, have realigned their vision for the future of the institution with a rebrand campaign.

A new institutional logo and departmental sub brands logos have been created, along with a new website giving a fresh and enticing look for visitors. The rebrand campaign was launched in late December 2022 at the King Sobhuza II Memorial Park, with a full implementation across all platforms in 2023. The event was attended by Principal Secretary in the Ministry of Tourism and Environmental Affairs, Khangeziwe Mabuza.

“The new logos give ENTC an opportunity to market its products and services, as well re-engineering new interventions to enable growth and self-sustainability,” he said.

Mabuza further explained that these interventions were not insurmountable but required the Board, management and staff together with their stakeholders to make gigantic efforts and work towards achieving the goals they had set for themselves.

The Eswatini National Trust Commission (ENTC) is responsible for conservation of the Kingdom’s natural and cultural heritage. As well managing a number of national parks and reserves such as Malolotja and Mlawula, ENTC is also responsible for national museums and monuments within the country, including the National Museum and King Sobuza II Memorial Park. They also manage many popular tourist hotspots including the Mantenga Cultural village and dance troupe, and the Malolotja Canopy Tour which sees adrenaline seekers flying through the tree laden wilderness that meanders through multiple valleys below.