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The Kingdom of Eswatini

Eswatini gears up for WTM Africa

Preparations are underway as the Eswatini Tourism Authority (ETA) gears up for one of Africa’s leading travel shows – WTM Africa.

ETA attends the tourism show to market the Kingdom of Eswatini as a leading destination of choice in Southern Africa. The mission of the Eswatini Tourism Authority (ETA) is to encourage increased regional and international visitation to the Kingdom of Eswatini and to grow the Kingdom’s share of the global travel market. In doing so, the ETA aims to bring new regional and international visitors who will increase tourism receipts thus creating new jobs.

As ETA look to put on an impressive display, 39 sqm of floor space, furniture and graphics have all been secured and the stand is fully subscribed with the likes of Royal Villas, Happy Valley Resort and Casino, Big Game Parks, Foresters Arms Hotel, Mountain Inn Hotel, Sibebe Resort, Mantenga Lodge, Piggs Peak Hotel and Casino and Nkonyeni Golf Lodge all presenting their products to the travel trade.

WTM Africa also has an online diary where exhibitors can set up appointments with regional and international buyers which is almost full now for both the ETA and the co-exhibitors. This goes to show how impressive Eswatini is catching the eyes of the international travel trade as they look to set up tours for the forthcoming season.

Eswatini’s continued future in tourism depends on its presence in most of the world’s tourism platforms where both trade, tourism practitioners, media and  government agencies come together to do business in tourism. These platforms give Eswatini an opportunity to learn, cooperate and compete with other destinations to attract tourism business to Eswatini. These platforms also enable Eswatini to raise its profile both as a stand-alone destination and also as part of the Southern African destinations that deserve placing in the tour operators and travel media’s agenda for the region.

Moreover, the participation of Eswatini enables her to network with her counterparts, thus get invaluable experience that enables the country to mark time with the latest trends and decide its positioning as a destination in context of its competitors and the global market place. Tourism continues to be one of the economic recovery pillars for the Kingdom as it has a potential to contribute substantially to the GDP and job creation thus attending such shows gives a platform for Eswatini to attract regional and international tourists that will enhance the realisation of the country’s economic goals. Absence from such platforms can send Eswatini to oblivion, thus making it difficult to attract visitors to the kingdom.

It is vital now, after the uncertainty that came with the Covid-19 pandemic and the subsequent lockdowns to show that the Kingdom of Eswatini and the Tourism Industry Players are ready and open for business. The ETA works in close partnership with the travel industry to maximise the economic and social benefits of travel in communities around the country. Through its call-to-action “A Wonder Awaits,” the ETA encourages and inspire travellers to explore Eswatini’s boundless possibilities.