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The Kingdom of Eswatini

Celebrating the Eswatini Story at Africa’s Travel Indaba

Members of Eswatini’s tourism industry made a statement on what marked the first day of Africa’s Travel Indaba.

Donned in Eswatini’s striking traditional regalia, the Eswatini participants have embraced the theme for this year’s Africa Tourism Indaba, “Africa’s Stories” as they continue to showcase the very best of the Kingdom.

The Eswatini stand at the Durban Exhibition Centre has been abuzz with dynamic stories that demonstrate the promising future of tourism in Eswatini and the world over.

Representatives from 16 Eswatini tourism establishments have been engaging buyers, tour operators and tourists from different corners of the continent and around the globe to in a series of scheduled meetings to promote their respective products and the country as a whole.

Commenting on the relevance of this year’s theme to the objectives of the Eswatini tourism industry’s partnership, Chairperson of the Hospitality and Tourism Association of Eswatini (HOTAES), Marc Ward, said Eswatini had developed immensely with the introduction of more exciting tourism products during the COVID-19 pandemic.

“We’re here at Indaba to show the world that we’re still going strong. COVID may have caused a bit of damage, but we’re much stronger now. There’s a lot more newer establishments and innovations from various establishments. There’s a lot more energy from our industry now and niched things to do. Our story as Eswatini is innovation,” said Ward.

We’re hoping to build strong relationships with business connects who align with the products we sell at Hilton Garden Inn Mbabane. Our story is of recovery, igniting the Eswatini tourism sector and making our products relevant to the current times,” said Hlophe.

The industry participants along with the Eswatini Tourism continue to exhibit the country in meetings aimed at yielding lucrative results for the tourism industry so that it continues to be an instrument for positive social change by creating employment opportunities and contributing towards Eswatini’s GDP.