About the ETA
The Eswatini Tourism Authority (ETA) is mandated to market the Kingdom of Eswatini as travel destination of choice within the country, regionally and overseas.
- Develop the tourism sector as a national priority in an environmentally sustainable and culturally acceptable manner,
- Coordinate and facilitate the implementation of government policies and strategies on tourism,
- Market Eswatini as a tourism destination through the provision of a platform for industry stakeholders,
- Encourage, facilitate and promote local and foreign investment in the tourism industry, and
- Ensure the contribution of tourism to the socio-economic development and continued improvement of quality of life in the Kingdom of Eswatini
Product Development, Marketing Strategy and action plans
Please see links below to documents detailing information about the Eswatini Tourism Authority’s marketing strategy, product developments and action plans / time scales.
Information and Resources for the Eswatini Tourist Industry
There are various opportunities for Eswatini tourism or tourism-related businesses to be included on this website at NO CHARGE. Whether you’re an accommodation provider or service provider running a tour/safari/transport operation, or you run an arts & craft outlet, we can create you a dedicated website page that will help advertise your services to an international audience. There are also opportunities for your Events and Special Offers to be listed. These service are absolutely free of charge with no hidden or long term costs. For further information about getting listed and to complete the relevant forms, click here.
The Eswatini Tourism Authority (STA) runs Tourism Excellence Awards for the tourist industry in Eswatini. The awards are an integral part of ETA’s efforts to raise the tourism sector’s competitiveness by inspiring organisations and individuals to create compelling experiences. For more information and application forms, click here.
For a range of useful documents and forms regarding the registration of accommodation establishments in Eswatini and payment of the Bed Levy, click here.
The Vakasha News is a trade news bulletin produced by the Eswatini Tourism Authority every month for members of the tourist industry in Eswatini. To view online copies of the Vakasha newsletter please visit our Calameo Library by clicking here.
In line with the industry’s efforts to enhance service delivery, and ensure improved and consistent standards across the country, ETA launched voluntary grading for accommodation establishments in Eswatini in August 2018. All establishments are encouraged to be assessed and can download the grading application form by clicking here. Star ratings from 1 to 5 will be available within categories of: hotels, lodges, B&Bs, self-catering, and campsites. News of the launch of grading can be seen by clicking here. The legal notice, which includes details of what is needed to achieve which star ratings, can be downloaded by clicking here.
In July 2020, the ETA joined with the Hospitality & Tourism Association of Eswatini (HOTEAS) to produce Health & Safety Guidelines on COVID-19 in the Tourist Industry, with the intention to allow tourists to return to the country and visit it as safely as possible. Click here to see & download the document. These were produced after extensive consultation with the Ministry of Tourism and WHO and are based on UN and WHO guidelines. The protocols are endorsed by WHO and the UN. Click here for further information.
Safe Travel Stamp Application process
The Kingdom of Eswatini has received the Safe Travels Stamp of approval from the World Travel & Tourism Council for its Health & Safety protocols brought in during 2020 to give travellers the confidence to travel to and around the country as safely as possible. Having obtained the stamp, ETA is now able to award it to members of the tourist industry within Eswatini, and is very keen to see as many as possible obtain and display it. For the application process, please click here.
Eswatini’s only Official Tour Guides Course comes with the backing of the country’s Tourism Authority and its tourist Industry. The costs of the course are minimal and so it offers a great opportunity for tour guides to gather an in-depth knowledge of the country and to become official accredited. For further information about the course click here.
A number of documents detailing the latest tourism statistics are published throughout the year. These show trends and characteristics within the industry in Eswatini. Please click here to visit our research page.
Resources for International Travel Trade
For members of the international travel trade (tour operator and travel agents), all the resources you might need to brochure and sell Eswatini are made available online at our dedicated travel trade site. Please contact us for information about accessing this site. International tour operators selling Eswatini can also be listed on our site, please contact us for further information.
For media organisations looking to report on, film or photograph certain events in Eswatini, accreditation is required. Please click here for full details on the Ministry of Information, Communications & Technology website. Alternatively, you can download the media accreditation form here.