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The Kingdom of Eswatini

ETA Resources

About the ETA

The Eswatini Tourism Authority (ETA) is mandated to market the Kingdom of Eswatini as travel destination of choice within the country, regionally and overseas.

The ETA was established by an act of parliament, the Tourism Authority, Act of 2001. It was established as a public enterprise. In terms of the Act the following objectives have been determined for ETA:
  • Develop the tourism sector  as a national priority in an environmentally sustainable and culturally acceptable manner,
  • Coordinate and facilitate the implementation of government policies and strategies on tourism,
  • Market Eswatini as a tourism destination through the provision of a platform for industry stakeholders,
  • Encourage, facilitate and promote local and foreign investment in the tourism industry, and
  • Ensure the contribution of tourism to the socio-economic development and continued improvement of quality of life in the Kingdom of Eswatini

Product Development, Marketing Strategy and action plans

Please see links below to documents detailing information about the Eswatini Tourism Authority’s marketing strategy, product developments and action plans / time scales.

Product Development Report
Action Plan: Product Development
Marketing Strategy
Action Plan: Marketing Strategy


Information and Resources for the Eswatini Tourist Industry

Getting Listed on this website

There are various opportunities for Eswatini tourism or tourism-related businesses to be included on this website at NO CHARGE. Whether you’re an accommodation provider or service provider running a tour/safari/transport operation, or you run an arts & craft outlet, we can create you a dedicated website page that will help advertise your services to an international audience. There are also opportunities for your News & Blogs,  Events and Special Offers to be listed, as well as your Trade Resources on a separate site used by international tour operators and travel agents. These service are absolutely free of charge for members of Eswatini’s tourist industry, with no hidden or long term costs. For further information about exposure/marketing opportunities and getting listed, click here.

International tour operators selling Eswatini can also be listed on our site, please contact us for further information.

 

Registration Forms & Bed Levy 

For a range of useful documents and forms regarding the registration of accommodation establishments in Eswatini and payment of the Bed Levy, click here.

Accommodation Grading

In line with the industry’s efforts to enhance service delivery, and ensure improved and consistent standards across the country, ETA launched voluntary grading for accommodation establishments in Eswatini in August 2018. All establishments are encouraged to be assessed and can download the grading application form by clicking here.  Star ratings from 1 to 5 will be available within categories of: hotels, lodges, B&Bs, self-catering, and campsites. News of the launch of grading can be seen by clicking here. The legal notice, which includes details of what is needed to achieve which star ratings, can be downloaded by clicking here.

COVID-19 Protocols

In July 2020, the ETA  joined with the Hospitality & Tourism Association of Eswatini (HOTEAS) to produce Health & Safety Guidelines on COVID-19 in the Tourist Industry, with the intention to allow tourists to visit the country as safely as possible. Click here to see & download the document. These were produced after extensive consultation with the Ministry of Tourism and WHO, based on UN and WHO guidelines. The protocols were endorsed by WHO and the UN. Click here for further information.

Safe Travel Stamp Application process

The Kingdom of Eswatini received the Safe Travels Stamp of approval from the World Travel & Tourism Council for its Health & Safety protocols brought in during 2020 to give travellers the confidence to travel to and around the country as safely as possible. Having obtained the stamp, ETA is able to award it to members of the tourist industry within Eswatini. For the application process, please click here.

Eswatini Tourism Excellence Awards

up to 2020, the Eswatini Tourism Authority (ETA) ran Tourism Excellence Awards for the tourist industry in Eswatini. The awards were an integral part of ETA’s efforts to raise the tourism sector’s competitiveness by inspiring organisations and individuals to create compelling experiences. These have yet to be re-started since the COVID Pandemic  For more information and application forms from 2020, click here.

The Vakasha News

The Vakasha News wasa trade news bulletin produced by the Eswatini Tourism Authority every month for members of the tourist industry in Eswatini. This has now ceased. To view archived online copies of the Vakasha newsletter up to 2020 please visit our Calameo Library by clicking here.

 


Eswatini Official Tour Guides Course 

Eswatini’s only Official Tour Guides Course comes with the backing of the country’s Tourism Authority and its tourist Industry. The costs of the course are minimal and so it offers a great opportunity for tour guides to gather an in-depth knowledge of the country and to become official accredited. For further information about the course click here.

Research Statistics

A number of documents detailing the latest tourism statistics are published throughout the year. These show trends and characteristics within the industry in Eswatini. Please click here to visit our research page.

Resources for International Travel Trade

For members of the international travel trade (tour operator and travel agents), all the resources you might need to brochure and sell Eswatini are made available online at our dedicated travel trade site. Please contact us for information about accessing this site. International tour operators selling Eswatini can also be listed on our site, please contact us for further information.

Media Accreditation

For media organisations looking to report on, film or photograph certain events in Eswatini, accreditation is required. Please click here for full details on the Ministry of Information, Communications & Technology website. Alternatively, you can download the media accreditation form here.