ETA Resources
About the ETA
The Eswatini Tourism Authority (ETA) is mandated to market the Kingdom of Eswatini as travel destination of choice within the country, regionally and overseas.
- Develop the tourism sector as a national priority in an environmentally sustainable and culturally acceptable manner,
- Coordinate and facilitate the implementation of government policies and strategies on tourism,
- Market Eswatini as a tourism destination through the provision of a platform for industry stakeholders,
- Encourage, facilitate and promote local and foreign investment in the tourism industry, and
- Ensure the contribution of tourism to the socio-economic development and continued improvement of quality of life in the Kingdom of Eswatini
Public Review Notice October 2025
The Eswatini Tourism Authority (ETA), in collaboration with the Eswatini Standards Authority (ESWASA), has developed three draft standards to align Eswatini’s tourism sector with international best practices. The Eswatini Tourism Authority monitors the quality assurance of tourism establishment standards through grading regulations. These standards aim to enhance quality and competitiveness.
The Eswatini Tourism Authority (ETA) is responsible for ensuring the ongoing quality assurance of these standards through the use of grading regulations, which are communicated to the public and are available on the ETA website on www.thekingdomofeswatini.com This process underscores a commitment to consistency and quality in Eswatini’s tourism offerings.
These draft standards have been open for public review and comment since September and will remain open until 31 October.
Click here to see and download the full Public Review Notice.
Product Development, Marketing Strategy and action plans
Please see links below to documents detailing information about the Eswatini Tourism Authority’s marketing strategy, product developments and action plans / time scales.
Product Development Report
Action Plan: Product Development
Marketing Strategy
Action Plan: Marketing Strategy
Information and Resources for the Eswatini Tourist Industry
Getting Listed on this website
There are various opportunities for Eswatini tourism or tourism-related businesses to be included on this website at NO CHARGE. Whether you’re an accommodation provider or service provider running a tour/safari/transport operation, or you run an arts & craft outlet, we can create you a dedicated website page that will help advertise your services to an international audience. There are also opportunities for your News & Blogs, Events and Special Offers to be listed, as well as your Trade Resources on a separate site used by international tour operators and travel agents. These service are absolutely free of charge for members of Eswatini’s tourist industry, with no hidden or long term costs. For further information about exposure/marketing opportunities and getting listed, click here.
International tour operators selling Eswatini can also be listed on our site, please contact us for further information.
Registration Forms & Bed Levy
For a range of useful documents and forms regarding the registration of accommodation establishments in Eswatini and payment of the Bed Levy, click here.
Accommodation Grading
In line with the industry’s efforts to enhance service delivery, and ensure improved and consistent standards across the country, ETA launched voluntary grading for accommodation establishments in Eswatini in August 2018. All establishments are encouraged to be assessed and can download the grading application form by clicking here. Star ratings from 1 to 5 will be available within categories of: hotels, lodges, B&Bs, self-catering, and campsites. News of the launch of grading can be seen by clicking here. The legal notice, which includes details of what is needed to achieve which star ratings, can be downloaded by clicking here.
COVID-19 Protocols
In July 2020, the ETA joined with the Hospitality & Tourism Association of Eswatini (HOTEAS) to produce Health & Safety Guidelines on COVID-19 in the Tourist Industry, with the intention to allow tourists to visit the country as safely as possible. Click here to see & download the document. These were produced after extensive consultation with the Ministry of Tourism and WHO, based on UN and WHO guidelines. The protocols were endorsed by WHO and the UN. Click here for further information.
Safe Travel Stamp Application process
The Kingdom of Eswatini received the Safe Travels Stamp of approval from the World Travel & Tourism Council for its Health & Safety protocols brought in during 2020 to give travellers the confidence to travel to and around the country as safely as possible. Having obtained the stamp, ETA is able to award it to members of the tourist industry within Eswatini. For the application process, please click here.
Eswatini Tourism Excellence Awards
up to 2020, the Eswatini Tourism Authority (ETA) ran Tourism Excellence Awards for the tourist industry in Eswatini. The awards were an integral part of ETA’s efforts to raise the tourism sector’s competitiveness by inspiring organisations and individuals to create compelling experiences. These have yet to be re-started since the COVID Pandemic For more information and application forms from 2020, click here.
The Vakasha News
The Vakasha News wasa trade news bulletin produced by the Eswatini Tourism Authority every month for members of the tourist industry in Eswatini. This has now ceased. To view archived online copies of the Vakasha newsletter up to 2020 please visit our Calameo Library by clicking here.
Eswatini Official Tour Guides Course
Eswatini’s only Official Tour Guides Course comes with the backing of the country’s Tourism Authority and its tourist Industry. The costs of the course are minimal and so it offers a great opportunity for tour guides to gather an in-depth knowledge of the country and to become official accredited. For further information about the course click here.
Research Statistics
A number of documents detailing the latest tourism statistics are published throughout the year. These show trends and characteristics within the industry in Eswatini. Please click here to visit our research page.
Resources for International Travel Trade
For members of the international travel trade (tour operator and travel agents), all the resources you might need to brochure and sell Eswatini are made available online at our dedicated travel trade site. Please contact us for information about accessing this site. International tour operators selling Eswatini can also be listed on our site, please contact us for further information.
Media Accreditation
For media organisations looking to report on, film or photograph certain events in Eswatini, accreditation is required. Please click here for full details on the Ministry of Information, Communications & Technology website. Alternatively, you can download the media accreditation form here.
Job Opportunities at ETA
Occasional vacancies arise to work at the Eswatini Tourism Authority. Whenever an opportunity is available, details will be published on the Job Opportunities page.
Tenders
Occasional opportunities arise for interested parties to submit tenders for contracts with the Eswaitni Tourism Authority. See the Tenders page for a list of current invitations for submissions by the Eswatini Tourism Authority.